You Don't Have a Marketing Strategy- You Have a Wishlist
with Brad McCormick
Date: Tuesday, September 30, 2025
Time: 12:00 p.m. - 1:00 p.m.
Location: Webinar
Session Overview
In a volatile economy, how businesses allocate finite resources is more critical than ever. But when it comes to marketing, most companies are guessing--assigning budgets without strategy, benchmarks, or any real confidence they're spending enough to win.
Join us for the next Texas Security Bank Business Speaker Series. Our guest speaker is Brad McCormick, Principal of 10 Louder.
In this talk by SMU Digital Marketing Instructor Brad McCormick, attendees will learn:
• Why marketing budgeting isn't an afterthought. It's the first step in a real strategy.
• How to benchmark your spending against peers and meet or exceed what your competitors are investing.
• How to approach ROI as a long-term strategy, not just a short-term scorecard.
Brad McCormick
Principal 10 Louder & SMU Digital Marketing Instructor
10 Louder
Brad McCormick is a digital brand & marketing strategist with over 24 years of experience helping brands compete in the digital arena.
Brad's pas clients include LEGO, Cisco, McDonald's, HP, FedEx Office, KIA, Kellogg's, Johnson & Johnson, IndyCar, Smokeybear, and the Council on Foreign Relations.
Brad teaches Digital Marketing Strategy & Performance Management each semester at Southern Methodist University in Dallas and is a Past President of DFW chapter of the American Marketing Association.
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