SPEAKER SERIES

In a volatile economy, how businesses allocate finite resources is more critical than ever.  But when it comes to marketing, most companies are guessing--assigning budgets without strategy, benchmarks, or any real confidence they're spending enough to win.

Join us for the next Texas Security Bank Business Speaker Series.  Our guest speaker is Brad McCormick, Principal of 10 Louder.

In this talk by SMU Digital Marketing Instructor Brad McCormick, attendees will learn:

• Why marketing budgeting isn't an afterthought.  It's the first step in a real strategy.

• How to benchmark your spending against peers and meet or exceed what your competitors are investing.

• How to approach ROI as a long-term strategy, not just a short-term scorecard.