The 5 Power Practices to Shift Your Business Presence
with Amy Power
Date: Tuesday, September 29, 2026
Time: 12:00 p.m. - 1:00 p.m.
Location: Webinar
Session Overview
Business presence shapes how employees, clients, and prospects respond to a leader, often before that leader says a word. In this webinar, PR and crisis management expert Amy Power shares the 5 Power Practices, a framework she has refined over nearly thirty years of advising CEOs of local, regional, and national brands. She covers executive presence, negotiation and dialogue, crucial conversations, organizational communication, and feedback. You will leave with specific practices that can be applied immediately.
Participants will learn:
- What attire, posture, and demeanor communicate before you speak, and a daily question to keep it intentional.
- A framing tool that moves negotiations and difficult conversations from telling to asking.
- A three-part model for the conversations most leaders avoid; facts, impact and intent, and an invitation to collaborate.
- Principles for communicating with boards, direct reports, and peers, including what makes an executive summary land.
- The three types of feedback and how to build an ongoing performance conversation process.
Amy Power
President
The Power Group LLC
Amy Power is the founder and president of The Power Group LLC headquartered in Dallas TX. She works hand-in-hand with CEOs and marketing directors of nationally known brands as well as entrepreneurial ventures.
Amy has been a publicist for more than 20 years. She has public relations and marketing experience that spans the following industries: consumer packaged goods, commercial real estate, franchising, outsourcing, telecommunications, sports marketing, automotive and aviation, luxury marketing, medical and dental, nonprofits, as well as a wide array of retail concepts.
Her experience and client roster include work for national brands such as Pepsi-Cola, Frito-Lay, and Borden to emerging brands such as Vacation in a Bottle, Which Wich, and the Cavanaugh Flight Museum.
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